SOCIETAL MARKETING CONSULTING AGENCY

REDEFINE your PRIORITIES and TAKE ACTION

  • In a complex world with multiple data and constantly changing, CALIOM Consulting supports you to better find your way.
  • In an economic context disturbed by the health crisis but also by a paradigm shift, CALIOM Conseil helps you adapt to the lack of differentiation on the markets, the loss of reference in relation to the price, the deterioration of the quality of service , changes in consumer behavior, etc.
  • To respond to environmental challenges, we believe that it is essential to position humans and living beings at the heart of the strategy.

With CALIOM Conseil, let’s CHANGE things TOGETHER and INCLUDE our common actions in a VIRTUOUS APPROACH to give SENSE to your business et REENGAGE your employees

  • Founded in 2007, CALIOM Conseil specializes in carrying out qualitative marketing studies in France and abroad, on behalf of large companies or small / medium firms or public organizations and Consulting, Research, Marketing, Communication, Design agencies. , Eco conception agencies ….
  • For more than 10 years, the subjects promoted and dealt with by CALIOM Conseil have essentially focused on environmental and societal issues.

Services

Societal marketing workshop

Innovation

How to engage your teams around a societal project ?

User experience survey

Service performance

How to improve the quality of service in your organization ?

User test

Offer performance

How to ensure a good match between the offer and the needs of the final user ?

Brand image survey

Brand consistency

How to build a differentiating brand territory ?

Societal marketing workshop

Operational CO-CREATION workshop in the field of societal marketing :
Targets : marketing, innovation, purchasing, business department


Our mission :

  • Awareness of societal and environmental issues
  • Project management in the field of societal innovation

Length of the workshop : between 2 1/2 days and 4 days (according to the maturity of the team on the subject)

Individual SUPPORT for managers willing to develop societal projects.

References :

  • Support for managers for  Business development (Health, Well-being, IOT, Green-IT, artistic areas…)
  • Creation of associations (Well-being and education, parenthood)
  • Training students in Master 2 Business school (societal marketing)…
  • Training professionals at the College des Transitions Societales (societal transitions) (IMT)

User experience survey

Strategic mission integrated USER EXPERIENCE :
Targets : maketing / research departments

Our mission :

  • Measure service performance (level of the quality of service)
  • Detect user satisfaction
  • Ensure the relevance of the service throughout the customer journey

Length of the mission acording to the expected level of delegation : between 2 days and 8 weeks.

References :

  • Analysis of user experience throughout the purchasing journey for tech products (European project on planned obsolescence)
  • Analysis of user experience for recycling specific deposits in companies
  • Analysis of global organization for a power & gas firm
  • Redefinition of the offer and merchandising for a retailer (clothes retail) … …

User test

Tactical product TESTING mission :
Targets : marketing, communication, research / sales force departments

  • Our mission :
  • Test among your prospects or clients, new concept / product / service / packaging / communication / distribution channels / web features & ergonomics / price positioning …
  • Detect the main levers for adherence to the concept …

Length of the mission according to the expected level of delegation : between 2 days and 4 and 8 weeks

References :

  • Test of non-alcoholic beers  among final users and restaurant/bar owners
  • Test of the organic food products among the collective catering
  • Redefinition of the offer and merchandising for a retailer (following the ban on disposable plastic dishes)
  • Test of private equity banking products …

Brand image survey

Strategic mission in report with BRAND IMAGE :
Targets : communication department / strategic brand direction


Our mission :

  • Define the perceived image of the brand by customers
  • Analyse brand values
  • Check brand consistency

Length of the mission according to the expected level of delegation : between 2 days and 5 weeks

References :

  • Digital solutions
  • Consumer credit
  • Power & gas
  • Health
  • Education
  • Retail …

Impact + solutions

AGILITY : from co-creation to delegation

We adapt to your needs, in terms of the mode of intervention: co-creation, co-development, delegation of missions

MULTI DISCIPLINARY approachs & tools

a wide range of tools …

  • In the field of soft skills, neurosciences, design thinking method, human centric approach …
  • Use of classic survey off and on-line tools (face to face interview, focus group…) and moderation with collaborative tools 

VIRTUOUS operational ACTIONS

our goal is clear :

  • Allow you to decide from reliable and relevant data
  • Accompany you in a very operational way, to make you actor of your projects
  • Building meaningful projects together, while preserving our planet.

News

It’s happening near us, in France …
Anything that makes sense, contributes to create links and encourages us to get up every morning …

Conference

JUIN 2021

Rencontre entre territoires en transition
Collège des Transitions Sociétales – IMT Atlantique

Webinars

MARS 2021

Enquête sur le Marketing Responsable
ADETEM

En savoir plus en CLIQUANT ICI

It’s happening near us …

Anything that makes sense, contributes to create links and encourages us to get up every morning …

Contact us

Christine Becker Dargent

20 years of profesionnal exprience in the field of marketing

Christine created Cali-Om Conseil in 2007 in France; she manages and carries out qualitative & international surveys for 20 years.

She tries to help international teams to explore and understand users in report with products, services, by identifying relevant insights, with social and environmental awareness…

Christine works with a network of serious and committed partners in France and in Europe.

Involved in non-profit organizations for 15 years

Christine created and manages associations with a societal vocation : education, environmental & societal activities

contact@caliom.fr